MSA announced today the selection of Alyssa Scheuneman as the firm’s new director of marketing. Scheuneman will lead the development and execution of marketing strategies to support the firm’s market and service lines, maintain the integrity of the company brand, sustain sales growth and create meaningful client and partner experiences.
Scheuneman joined MSA in 2013, most recently serving as the firm’s marketing manager. She now joins the Executive Leadership Team and will continue to guide a team of marketing professionals who collaborate from five offices in Illinois, Iowa, Minnesota and Wisconsin. Scheuneman holds a bachelor’s degree in Advertising with a certificate in Public Relations from the University of Illinois at Urbana-Champaign.
“I am extremely pleased to welcome Alyssa to the Director of Marketing role at MSA,” commented Gil Hantzsch, CEO. “She has a proven aptitude for perceptive, proactive marketing tactics and an excellent collaborative work ethic. Alyssa led us gracefully through a firmwide re-brand in 2018, and we were honored to receive the Client Experience Excellence Award for Compelling Brand Values in 2019. I look forward to her creative mind joining the Executive Leadership Team.”
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