The City of Hudson selected MSA for a key roadway safety improvement project to address poor pavement conditions and improve pedestrian safety along 11th Street from Coulee Road to Wisconsin Street. The project utilized STP-Urban funding and involved WisDOT as a third party.

This project incorporated the full WisDOT process, including producing items such as a categorical exclusion checklist (CEC), pavement design report (PDR), and design study report (DSR). The project design included an alternatives analysis phase which developed a proposed typical section along the corridor to enhance both pedestrian and bicycle safety and promote safer driving speeds due to the proximity of the corridor to adjacent schools.

MSA collaborated with the City of Hudson and the public to evaluate multiple corridor traffic-calming alternatives and ultimately settled on a road diet with the addition of a shared-use path along the west side of the project. Noteworthy aspects of the project include its adjacency to a 4(f) resource, avoidance of right-of-way impacts due to a compressed design schedule, incorporation of a water main replacement, significant construction staging, and ADA design details. Construction was complete in 2025.