Petenwell Park Improvements | Adams County, WI

Pavilion Park Master Plan

Client: Village of Rothschild
Location: Rothschild, WI


As part of this project, MSA developed a Park Master Plan for the community's primary recreational area, Pavilion Park.

As part of this project, MSA developed a Park Master Plan for the community's primary recreational area, Pavilion Park.

When the Village of Rothschild, WI needed assistance encouraging redevelopment in the area, its officials turned to MSA to devise a plan. The master plan MSA conceived offers a detailed blueprint for redevelopment of an aging commercial area with challenging land use and transportation issues and a scenic, yet underused, park bordering the Wisconsin River.

MSA team members from both Marshfield and Madison worked together to complete this project, which identified approximately $15 million in future infrastructure projects over a 20-year period. The project was broken out into three phases:
  • Preparation of a land use and transportation plan for mixed-use commercial corridor
  • Preparation of a park master plan for the adjacent Pavilion Park
  • Creation of a TIF district to include the redevelopment area and park to provide one potential funding source for infrastructure improvements. 
     
The American Planning Association, Small Town and Rural Planning Division, recently presented a national award to the Village of Rothschild and MSA for the Rothschild Pavilion Marketplace Redevelopment Plan and Park Master Plan.

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