Alexander Lumber | Champaign, IL

Rivers to Ridges: Northwest Illinois Recreation Network

Client: Jo Daviess Conservation Foundation
Location: Jo Daviess and Caroll Counties, IL


Rivers to Ridges is a large network of outdoor recreation sites in Northwest Illinois. MSA helped define the vision for the area and the plan for making that vision into reality.

Rivers to Ridges is a large network of outdoor recreation sites in Northwest Illinois. MSA helped define the vision for the area and the plan for making that vision into reality.

Tourism is important to the economic vitality of Jo Daviess and Caroll Counties. With numerous recreation options, the counties desired a coordinated marketing and branding effort. MSA helped the counties develop a plan to promote these opportunities. The plan included market research, site assessments, branding, wayfinding, marketing and an action plan. The stakeholders embraced the plan and have turned the area into a network of outdoor recreation opportunities. Visit the network's website to learn more about Rivers to Ridges.

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