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Pavilion Marketplace Redevelopment Plan

Client: Village of Rothschild
Location: Rothschild, WI


MSA worked with the Village of Rothschild to develop a master plan to redevelop the commercial corridor and neighboring Pavilion Park.

MSA worked with the Village of Rothschild to develop a master plan to redevelop the commercial corridor and neighboring Pavilion Park.

The planning area (rebranded as “Pavilion Marketplace”) is located in the Village’s northernmost corner, north of WIS-29. The planning area is bisected by Business Highway 51 (Grand Avenue), connecting the Village of Rothschild with the City of Wausau. Land uses in this area are reminiscent of 1940s-1970s development, including several deteriorating strip malls and low density residential development.

MSA worked with the Village of Rothschild to develop a master plan to redevelop the commercial corridor, and neighboring Pavilion Park, into a mixed use commercial corridor with higher density residential development, enhanced site and building designs, and bicycle/pedestrian-friendly accommodations. The plan identified approximately $15 million in future infrastructure projects over a 20-year period.

The project was broken out into three phases:
  1. Preparation of a land use and transportation plan for mixed-use commercial corridor
  2. Preparation of a park master plan for the adjacent Pavilion Park
  3. Creation of a TIF district to include the redevelopment area and park to provide one potential funding source for infrastructure improvements

The American Planning Association, Small Town and Rural Planning Division, presented a national award to the Village of Rothschild and MSA for the Rothschild Pavilion Marketplace Redevelopment Plan and Pavilion Park Master Plan.

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