Petenwell Park Improvements | Adams County, WI

Coulee Vision 2050

Client: URS Corporation
Location: La Crosse, WI

MSA and URS teamed to help create a vision for transportation outcomes.

MSA and URS teamed to help create a vision for transportation outcomes.

The La Crosse Area Planning Committee (LAPC) is the designated Metropolitan Planning Organization (MPO) for the La Crosse-La Crescent metro area, which covers three cities, two villages and 11 towns and townships across two states. In 2012, the LAPC hired MSA as part of a consultant team to help create a 40-year vision for transportation outcomes across the region. MSA planners focused on land use policies and outcomes while transportation specialists from URS Corp focused on transportation and transit policies and outcomes.

Though the LAPC had not previously been involved with land use policy in the region, the planning process revealed a need for a regional policy shift on land use and development patterns. Stakeholders across the region supported minimal road-building and more robust transit systems, neither of which are likely feasible unless the region can develop more compactly over time, with more infill and less dispersed development.
After adopting Coulee Vision 2050, including a vision statement and specific policy guidelines addressing transportation and land use issues, LAPC again selected the MSA/URS team in 2013 to help implement that vision through more detailed planning. While URS worked on the Metropolitan Transportation Plan, MSA planners facilitated a series of efforts working toward municipal boundary agreements, which had been identified as a vital step toward improved development planning across the region. These efforts included a survey of elected and appointed leaders across the region, a regional workshop about boundary agreements, encouragements to pass resolutions in support of intermunicipal cooperative agreements, and facilitation of direct talks among neighbors.

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