Community branding & marketing:

Put out the welcome mat

Many communities make changes intended to increase tourism or attract businesses to the area. But it takes more than just making improvements—you have to let everyone know why they should make the trip.

MSA’s community branding and marketing services help you create an identity for your community, and then help you promote that identity. It could be as simple as a logo and a theme line, or a full campaign to make people aware of you. We can also help you promote a program within your community, whether it’s a one-time event or an ongoing effort.

Once you’ve done the hard work of reinventing your community, let us help you tell the world about it.

Services:

• Brand identity exercises
• Logo design
• Advertising campaign development, design, and production
• Printed collateral materials
• Consultation on website and broadcast media
• Eco-tourism and other program promotions

City Services Center brownfield redevelopment

The City of Baraboo, Wisconsin had to decide whether to buy a contaminated property for its new public works facility. MSA's environmental site assessments and grant assistance paved the way for the cleanup and eventual construction of the new facility. It's a shining example of redevelopment success.